Visitors Speak Into a Mic. Your Team Approves the Reply.
Ethel puts a mic on the page, a floating mic or an inline orb, and hides it if the browser has no microphone. Transcription runs on our server. A person approves the drafted reply before it sends.
Live now on idfs.ai/contact and on everettcustom.com/contact.
See How Ethel Works
Watch a visitor use the mic, check Ethel's notes, and leave a message a person can answer.
Visitors speak into the mic. On Ethel's own screen, Check and Revise Ethel's Notes, they can edit the notes. Staff get a drafted reply and approve it before anything goes to the visitor.
See the mic on our contact pageHow Ethel handles voice contact
Click around inside, where the glowing spots open fact cards on voice contact, routing, and replies a person approves.
Contact Forms Are Broken
Your contact form is supposed to bring you leads. Instead, it brings you:
Spam. Endless spam.
- ✗ Bots fill it out faster than real customers
- ✗ reCAPTCHA slows down real people, doesn't stop determined spammers
- ✗ Real notes get buried when a form is full of junk
Abandoned forms.
- ✗ Many people leave a form before they finish it
- ✗ Mobile users hate typing on tiny keyboards
- ✗ Long forms feel like homework
Lost opportunities.
- ✗ Real customers give up and call your competitor
- ✗ When they DO submit, you're buried in spam
- ✗ No way to know what customers actually want
There's a better way.
Meet Ethel: Voice-First Customer Capture
Ethel replaces the contact form with a mic widget. Visitors speak, then edit the notes. Your team gets a drafted reply and approves it before it sends.
The Mic Appears
A floating mic or an inline orb shows on the page. It stays hidden if the browser has no microphone.
They Speak
No typing required. Customers explain what they need in their own words. More detail, less friction.
Check the Notes
On Ethel's own screen, Check and Revise Ethel's Notes, the visitor can edit the notes. That screen is not your host form.
Department Suggestion
Ethel suggests a department from routing hints. The visitor can change it. Both choices are stored.
A Person Approves
Ethel drafts a reply email. Someone on your team approves it before anything is sent to the visitor.
Your customers talk to Ethel. You stay in control of every response.
Key Features
Spam Resistance, Not a Guarantee
Ethel uses Cloudflare Turnstile, an origin allow-list, a rule that submissions include audio, per-IP rate limits, and hourly and daily caps. No form can promise zero spam.
The checks are real. A guarantee is not offered.
Check and Revise Ethel's Notes
Ethel extracts details onto her own review screen, titled Check and Revise Ethel's Notes. The visitor can edit those notes. It is not the host form.
The visitor can edit the notes on that screen.
A Mic on the Page
The widget is a floating mic or an inline orb. If the browser cannot use a microphone, the widget hides.
Visitors speak instead of filling a long form.
A Department They Can Change
Ethel suggests a department from routing hints. The visitor can pick a different one. The suggestion and the visitor's choice are both stored.
Routing is a suggestion the visitor can override.
A Draft a Person Approves
Ethel drafts a reply email. Nothing is sent to the visitor until someone on your team approves it.
Your team sends it only after a person approves.
Learns From Your Replies
Ethel learns from your replies over time, using them as style examples. That describes the loop. It is not a proven outcome.
Style examples come from replies you have already sent.
Transcription Stays With Us
Audio is transcribed on our own server. It is not sent to a transcription vendor.
Audio is not sent to a transcription vendor.
Recordings, If You Keep Them
Saving recordings is optional per client. When they are kept, they are deleted after 90 days by default. Ethel Professional, on the Ultimate plan, adds saved voice recordings.
The default is deletion after 90 days.
Analytics on Ethel Standard
Ethel Standard, included with Forged Professional, adds a portal analytics summary. Basic and Standard Forged plans include Ethel Basic. Ultimate adds Ethel Professional.
See the summary in the portal on that tier.
Ethel Listens. You Respond.
What Ethel Does
- ✓ Captures voice inquiries
- ✓ Transcribes and categorizes
- ✓ Drafts professional responses
- ✓ Waits for YOUR approval
What YOU Do
- ✓ Review every inquiry
- ✓ Read the drafted reply
- ✓ Send responses when ready
- ✓ Maintain complete control
Ethel is not a talking chatbot. She listens through the mic and drafts a reply. A person approves that reply before it is sent to the visitor.
Included on Forged Plans
Ethel comes with Forged plans from Basic up. Lite has no Ethel. It is not a separate widget with its own price.
Basic and Standard
Ethel Basic, voice forms
- ✓ Floating mic or inline orb
- ✓ Hides when the browser has no microphone
- ✓ Transcription on our own server
- ✓ Suggested department the visitor can change
- ✓ Check and Revise Ethel's Notes
- ✓ A person approves the reply before it sends
- ✓ Learns from your replies over time
- ✓ Turnstile, required audio, and rate limits
Professional
Ethel Standard
- ✓ Everything in Ethel Basic
- ✓ Portal analytics summary
Ultimate
Ethel Professional
- ✓ Everything in Ethel Standard
- ✓ Saved voice recordings
- ✓ Kept recordings delete after 90 days by default
On every Ethel tier
Ethel vs. Traditional Contact Forms
| Feature | Contact Form | Ethel |
|---|---|---|
| Spam protection | reCAPTCHA (often fails) | Audio, Turnstile, and rate limits |
| Mobile experience | Frustrating | Natural (just speak) |
| Data quality | Minimal (required fields only) | Visitor can edit the notes |
| Response drafting | Manual | Drafted, then a person approves |
| Department routing | Manual sorting | Suggested, visitor can change it |
| Where to see it | Your current form | idfs.ai/contact and everettcustom.com/contact |
✓ Perfect For
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✓
Service businesses
Plumbers, electricians, HVAC, landscaping, contractors
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✓
Professional services
Lawyers, accountants, consultants, agencies
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✓
Local businesses
Dental offices, veterinarians, salons, spas
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✓
E-commerce support
Customer questions, order inquiries
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✓
Any business tired of spam
If spam is eating the inbox, Ethel adds resistance.
✗ Important Notes
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✗
Spam can still get through
Ethel adds Turnstile, an origin allow-list, required audio, and rate limits.
-
✗
Recordings are optional
Kept recordings are deleted after 90 days by default.
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✗
Structured data forms
Forms requiring exact numbers, dates, or legal documents
We believe in using the right tool for the job. Ethel shines for conversational inquiries -- not structured data entry.
Frequently Asked Questions
Hear the Mic. Approve the Reply.
Ethel is live on idfs.ai/contact. Forged plans include her from Basic up.
See Ethel on the Contact PageExplore Our Other Products
All IDFS AI products work together seamlessly