Forged vs. WordPress

WordPress runs your website through a content management system plus a stack of third-party plugins. A Forged site is custom-built and self-contained, with no CMS and no plugins, so it carries only the code your site needs. In practice that means faster load times, a smaller security surface to keep patched, and clean structured data that AI search can read.

Typically, yes. We target 100 on desktop and 90 or higher on mobile (Google PageSpeed), and we confirm it before launch. Real sites land in the 90s. Typical WordPress installations sit in the 50 to 70 range and can slow further as more plugins are added. Speed affects both your search ranking and how many visitors convert.

Two ways, both included with your plan. You can email our team in plain language, such as 'update our hours' or 'add a service page,' with no login needed; those are typically handled within 2 business days depending on the request. Or you can log into your client dashboard at client.idfs.ai and message your AI site director, MOG, directly, where updates are often near-instant. The dashboard is also where you see your traffic, leads, and analytics.

The switch is designed to be low risk. We build your Forged site alongside your existing WordPress site, so your current site keeps serving customers until the new one is approved. Your pages, blog history, and domain transfer over, redirects are mapped, and we verify both Google Search Console and Bing Webmaster Tools after launch. We also keep your previous WordPress build on file.

A Forged site is built with the on-site signals AI assistants weigh: fast load, clean structured data, and accessibility. A good portion of AI visibility is also earned off your own website, across directories and review platforms, which is the work your Forged plan helps with through citation building and cleanup and monthly AI-visibility reporting.

A citation is any online listing of your business name, address, and phone number, on directories and platforms like Google Business Profile, Bing Places, Apple Maps, Yelp, the Better Business Bureau, and the data aggregators that feed them. Search engines and AI assistants cross-check these listings to confirm your business is real and trustworthy, which affects whether you show up in local results and get recommended by AI. Inconsistent details, like an old phone number on one directory, work against you.

Yes. Every Forged plan includes citation building and cleanup across the major directories and data aggregators, through our BrightLocal partnership, so your name, address, and phone stay consistent everywhere search engines and AI assistants look. Higher plan tiers cover more directories and aggregators. They are set up once, a one-time build with no recurring fee: because each submission is a real cost, later corrections or re-runs may carry a fee, and once they are set up they are yours to keep. Bought separately at published rates, this work runs roughly $60 on the entry plan up to around $280 on the top plan.

During your plan term, your site and content are part of the plan you are paying toward, and you hold a license to use the live, hosted site. Once your term ends, or you pay it off early, you receive a full export of your site to take anywhere and do with as you like, apart from the ongoing plan-only services such as MOG, accessibility and AI-search monitoring, citations, and support. Those AI services run on our infrastructure; if you move your site off our servers, some AI features may be limited or unavailable, and restoring them elsewhere may require a one-time setup fee. After your term, you can continue month to month if you prefer; month-to-month pricing is not locked, so it can change if our rates change. You are also welcome to start a new term, which locks in the current monthly rate for the length of that term.