Privacy Policy

Introduction

IDFS AI LLC ("we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit idfs.ai (this "Website") and use our products and services, including DraftDash, Ethel, MOG, and Thea. Product-specific privacy details are also available within each product's client portal.

Information We Collect

Contact Form Submissions

When you submit our contact form, we collect:

• Your name
• Email address
• Phone number (optional)
• Message content
• Your current website address and project details, if you give them
• How you reached us: the page you sent the form from, and any campaign or ad click tags described under "Advertising click identifiers" below

Submissions are saved in our website's database so an inquiry is not lost if email delivery fails, and are sent to us through SendGrid (our email service provider). We use them to respond to your inquiry.

Automatically Collected Information

Like most websites, we may collect standard technical information:

• IP address
• Browser type and version
• Pages visited and time spent
• Referring website

Analytics

We use Google Analytics 4 to measure how visitors use the site. It uses the cookies listed in our Cookie Policy.

We also run our own first-party visit analytics. It records which pages are viewed, how far down a page people scroll, where on a page they click or tap, how long a page stays in view, and which form fields are selected. It never records what you type into a form. It sets no cookies: it keeps a random visit ID in your browser's session storage. The data stays on our own servers and is not sold or shared. Instead of your IP address we keep a scrambled (hashed) form of it, made with a key that changes every day, to block abuse. Our own staff's visits are left out of reports.

Both stop if you choose "Reject non-essential" on the cookie banner. Our own analytics also does not run when your browser sends Global Privacy Control or Do Not Track.

Advertising click identifiers

If you arrive from one of our ads, the page address can include a click ID from Google (gclid) or Microsoft (msclkid) and campaign tags. We keep these in your browser's storage for up to 90 days and include them with any form you send, so we can tell which ads lead to inquiries. If you send us a form after clicking one of our ads, we may tell that ad platform a conversion happened by sending back the click ID. We do not place advertising cookies or ad-platform scripts on this site.

We do not sell or rent your information, and we do not share it with third parties for their own marketing.

How We Use Your Information

• Respond to inquiries: Contact form submissions are used only to reply to your questions or requests.
• Improve our website: Technical information helps us understand how visitors use the site and identify issues.
• Legal compliance: We may retain information as required by law.

Third-Party Services

SendGrid

Our contact form uses SendGrid to deliver messages to us. SendGrid may process your email address and message content according to their privacy policy: twilio.com/legal/privacy

Google Analytics

Google Analytics 4 measures site usage, as described above and in our Cookie Policy. See Google's privacy policy: policies.google.com/privacy

Cloudflare

Cloudflare delivers this website and protects it from attacks and automated abuse. It processes connection data such as IP addresses to do that. See Cloudflare's privacy policy: cloudflare.com/privacypolicy

YouTube

Product demo videos are embedded from YouTube. YouTube may collect information about your viewing activity. See YouTube's privacy policy: policies.google.com/privacy

Data Security

Form submissions and the analytics described above are stored on servers we operate. Contact form submissions are also delivered to us by email. We use HTTPS encryption for all connections.

While we implement reasonable security measures, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

Data Retention

Active account data is retained for the duration of your subscription. Upon cancellation, your data is maintained for 90 days to allow for reactivation, after which personal data is deleted. Contact form submissions are retained for business purposes and deleted upon request.

Your Rights

You have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of future communications
• Withdraw consent for optional data processing

To exercise these rights, email [email protected]. We will respond within 45 days.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected.
• Right to Delete: Request deletion of your personal information, subject to certain legal exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising.
• Right to Limit Sensitive Information: We do not collect sensitive personal information beyond what is necessary.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To submit a verifiable consumer request, email [email protected] or call (980) 322-4500. You may also designate an authorized agent to submit a request on your behalf.

Children's Privacy

Our Website and Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we discover that we have collected personal information from a person under 18, we will promptly delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when it was last revised. Continued use of this website after changes constitutes acceptance of the updated policy.

Contact Us

Questions about this Privacy Policy? Contact us: