Insights & Research

AI strategy, search optimization, and the technology shaping tomorrow. 2 articles and growing.

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Web Design

What a city service page should include across towns

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Web Design

What a city service page should include across towns

A city service page should say whether customers can visit a staffed place or you travel to them, and include proof that belongs only to that town. Swapping the city name on an otherwise identical page is the failure this post describes.

SEO and AI Search

Inconsistent Business Listings Cost You Local Leads

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SEO and AI Search

Inconsistent Business Listings Cost You Local Leads

Mismatched name, address, and phone copies on Google, Apple, Bing, and directories send local callers to the wrong number. Publish one official NAP, match it on the website and the three consumer maps, then call every public number yourself.